The statewide CRMCA mission for marketing is to expand awareness and educate specifiers, contractors, decision makers, and members regarding the full capabilities, benefits, and innovations of concrete which will stimulate and build increasing momentum for the usage and expansion of the concrete scope of construction.
This would be accomplished, with a unified approach, primarily though localized Market Committees involved in educational seminars and training sessions promoting new or proven technology and methods regarding the benefits of constructing with concrete.
Market Committee Overview
The Association has 3 regional market committees that are designed and focused on the Central, Southern, and Western Slope areas. While staying focused on the statewide mission, each region has a unique area of focus that pertains to their region.
The regional market committees are led by producer members and are supported by associates and contractors in the ready mixed concrete market.
Southern Market Committee Chairperson: Darrin Borgschatz, Martin Marietta
Western Market Committee Chairperson: Scott Baumgardner, Whitewater Building Materials
Build With Strength
The Colorado Build With Strength’s mission is to educate the building and design communities and policymakers on the benefits of ready mixed concrete, and encourage its use as the building material of choice for low- to mid-rise structures. No other material can replicate concrete’s advantages in terms of strength, durability, safety and ease of use. The CRMCA Market Committees are integral in supporting the Build With Strength mission.